plus-nine-design

How to Grow Your Business Online in 2021

plusninedesign@gmail.com (CIaran Staunton) — Sat, 22 May 2021 10:44:02 GMT

How to Grow your business online in 2021

Online competition has been growing at a tremendous speed. If you don’t take certain steps to grow your business and website online within Ireland, your business might fail. Therefore, you will have to ensure that you are using the best techniques to grow your business online.

For that, you will also have to ensure that you are leveraging all the things. Here, we will see some tips to grow your business online in 2021. Plus Nine Design is a website design and SEO company who focus on growing service based business all over Ireland using techniques like these.

Social Media

You can always take help from social media. People in 2021 are often using social media all the day everyday, constantly scrolling. This is a massive opportunity to put your business in front of the right eyes. In that case, you can use social media to engage with your audience. You can use all the social media platforms relevant to your brand some of the most popular are LinkedIn, Twitter, Instagram and of course Facebook. However, we do suggest you focus your efforts on one or two social media depending on what business you are running. Running influencer marketing campaigns will also help you in many ways. Using micro influencers is a great cost effective way to start. A micro influencer is an influencer with under 50k followers. This brings us to the next point.

Digital Marketing

You can always run digital marketing campaigns. You can run ads on social media, search engines (Google, Bing, Safari), and most importantly, you can run social media campaigns. Test enough ads before you spend more money on any of them.

Here, you can do influencer marketing with influencers. Find relevant influencers and you can contact them to promote your brand in their videos or content.

Focus on Voice and Video

The year 2021 is all about voice and videos. You can always provide value to your audience using voice and videos. The main goal is to provide value and make informative content that will benefit your audience. Provide free value. People will tend to engage more with the voice and videos. You can directly extract the audio from the video and upload it as audio content for short voice clips or long form podcasts.

For voice, you can start your business podcast. In the same way, you can also create video on YouTube content to provide value to your customers. This helps greatly to build your authority online.

Creativity with Humor

The next generation is all about humor. If there is a trend on any of the memes, you can adapt that and promote your business with it. You need to be a little creative for this. You can always hire some people to make similar content for you. Who knows, your business might get viral or might even get some news mentions. Keeping up with trends is a great way to create viral content and result in massive reach and brand exposure.

Build a Community

Gone are the days when you could simply build a website and you will start getting sales. Now, you also need to build a community. Whether that is on Facebook as a group, Instagram brand or the most popular way of building community is to build an email newsletter on the website or you can simply ask some questions (polls, questions, and quizzes) via social media platform. If you start doing all of these, people will engage with your brand online more. As a result, they will begin to become familiar with your brand and start to have social proof eventually leading them to hopefully from you.

There are many ways one can build a community around their audience. However, this depends on the business model you have. Sending regular emails no matter what business you are in will always help you in increasing engagement.

Building a website and using SEO

Building your online foundations is a massive part of scaling your business in 2021. Building a website and using SEO strategically can make your business grow exponentially. This will allow you to future proof your business. When you identify your keywords e.g. Electrician Dublin and find there is 1,600 searches a month and target these keywords, begin to rank you will start to get leads from people searching for this keyword. Once you begin to rank and maintain the website you can be there for years. This could bring you a huge influx in leads to your business each month. SEO will future proof your business and give you a consistent stream of income and leads by becoming an authority online.

Final Words

To summarize, these are a couple of ways you can grow your business online in 2021. You can follow all of them and you will surely see some results. You can try many new things to see which one works perfectly for you. Keep up with the trend and keep a close eye on the competitors to know what they are doing. You will surely succeed in online business.

9 SEO Tips for On-Page Optimization

plusninedesign@gmail.com (CIaran Staunton) — Thu, 11 Mar 2021 23:33:25 GMT

SEO Tips for ON - Page Optimization

For your website to rank well on Google, you need to ensure that your on-page optimization is configured correctly. Search Engine Optimization (SEO) considers a wide variety of factors in which it uses to rank websites on Google. We have worked with many businesses in Dublin, Cork, Galway, Donegal and all over Ireland helping to optimize their on-page SEO. When we work with a client we our on page SEO is one of the first steps we take to improve their presence on Google.

We will discuss 9 of the most effective SEO on page techniques below:

1) Titles – Your titles need to include your Keywords at the start. Google will favour websites who have we pages with their Keywords mentioned in the title at the beginning. An example of this would be “Roofing Contractors Dublin” or “Best Plumbing Services Dublin”. This is a key factor in ranking on Google, edit your titles to have your keywords mentioned and you are off to a good start!

This is a subtitle for your new post

2) Headlines – H1 are the most important headings on your page. These will be large headings generally introducing another part of the page, such as services, about or areas covered. You should aim to keep your headings short and sweet if possible. You should also aim to use numbers within your headings e.g 10 D.I.Y Home Improvement Tips. You should also ensure that your headings match the content which will follow the heading. This is to ensure relevancy and again is something that Google considers for SEO rankings.

3) First 100 words. You will need to mention your keywords within the first 100 words of your web page or blog post.

4) Internal Links – You should use keyword driven internal links to add relevance to other articles that back up the content for your readers and shows the page it well structured to Google. Try to ensure the anchor text is natural and not forced, keep the link relevant. You should try to aim for 3-4 internal links per 1500 words.

5) External Links – If you use external links this will allow you to build trust between both you and your reader as well as the search engines. Ensure that the domain you are linking to is trustworthy and a key influence in the industry. You should also ensure that the page you are linking to is from a popular site that you feel would have a lot of traffic.

6) URL structure – URL’s are massively important to your on page SEO success. You should aim to keep your URL’s short ideally 3-5 words in length. Do not use dates within your URL, this will hurt your ranking. You should use hyphens to separate your keywords within your url e.g. mechanics-Dublin-Ireland. The final step to successful URLs is to ensure that you have a SSL Certificate installed on the website so that all of your URLs are secure!

7) Readability – Make sure your content is user friendly and easy to read. You should use short sentences and write it in an active voice. Try incorporating an image every 75-100 words. Include call to actions on your page, these can be buttons to encourage the user to contact you. TOP TIP – include ALT tags on all images uploaded as this will increase the relevance and make it more accessible.

8) VIDEO – Users love video. If you have videos you should add them to your pages as this will increase user engagement and make them stay on your site longer which is great for your stats!

9) Social Sharing – Make sure to add share buttons to your site so that it is easy for users to share your content to their social platforms. Social media shares are great to help you with ranking on Google. Search engines will also rank your page higher if it gets more shares as they will assume it is valuable content!

SEO Tips for Beginners

plusninedesign@gmail.com (CIaran Staunton) — Thu, 18 Feb 2021 21:11:02 GMT

SEO tipss for Business in Ireland

5 SEO Tips for beginners Dublin

Plus Nine design works with an experienced team of SEO experts that help businesses all over Ireland reach their search engine optimization goals. We guarantee our SEO strategies will deliver real and practical results for our clients.

1) Do your Local SEO Research

This is the beginning of any SEO project. You need to begin by searching for your keywords. Once you have an idea of your keywords you need to put them into a list and use this as your keyword list. You will then need to check if these keywords you want to rank on google mentioned various times on your page? Is your website good enough to rank on Google? Will your users enjoy your website when they land on it? You need to ensure that you have an enjoyable experience for your users and that your keywords you wan to rank for are mentioned on your webpage. If you want to rank for Plumbers Dublin, you need to have both “Plumber” and “Dublin” mentioned as many times as possible, while making sense to your user. This is a fundamental SEO tip.

2) On-page SEO checklist.

These are a few things that must be in place before you try to rank on Google with SEO . Has your website got your keywords mentioned in your H1 tags, your title tags, your description? Do your URL's have your keyword mentioned in it? For example, www.example.com/bathroom-fittings-ireland. Does your website have enough content on the page you want to rank? If you only have 300 words Google will rank a page with 2500 over your website. You will need to put in the work and generate more on page content / words in order to help beat your competitors on google!

When it comes to images, you have a great opportunity to get your keywords in here. You need to ensure you have more words than your competitor to win the game of SEO. If you do not have Image names containing your keywords and ALT text with your keywords, again you can be sure your competitor does! Try to make all websites contain your keywords and edit the ALT text to match this. The final tip is to promote your page and get it shared across the internet. This will help massively with SEO. You need to promote your page to everyone, share it on Facebook, Twitter, Instagram get it out to the online world, the more people who are on the page the better Google thinks this page is.

3) Keyword Research - Choose your keywords

Before you build your website and try get into the SEO game you need to ensure you have done your keyword research and see what your audience is searching the most each month. Once you know what your audience is searching for you can then edit your website and design your SEO campaign around ranking for these keywords. Another key part of the SEO game is to research on your competitors and see what they are ranking for. Competitor analysis will save you a lot of time and energy, giving you a much better strategy to begin your campaign.

4)SEO Content

A great and practical tip is to be se sure you are continuing to push out as much content as possible and continuing to change and update your website. This will cause Google to re scan & index your website and help it to re-evaluate and rank it. You can do this by changing images, uploading a blog and posting 3 times a month, updating products and their descriptions whichever works best for you!

5) Anchor Text

Another tip is to ensure you have anchor text on your website which links to another section of your website which is relevant to the word it was linked on. Next, you need to have links in order to have good SEO. Both good internal links and external links are key to your websites ranking success. Images are crucial to your website’s SEO success.

We hope these tips have helped you and if you would like a free website SEO audit get in touch with us today!